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Qatar is reeling under a diabetes epidemic. Unless Qataris change their lifestyle, the one in five people living with diabetes today will soon become two or even three.
Some public health campaigns aim to shock their audiences into action, but sometimes a softer approach is more effective. This awareness campaign for Hamad Medical Corporation invites the community to start a conversation about diabetes through the use of cartoon characters.
For Hamad Medical Corporation
Type ATL advertising, digital, viral video